The family-owned farm equipment company well known to the farmers in eastern Quebec is simplifying its name to become “Phaneuf” and unveils its new logo. A refreshed image that illustrates the company’s growth over the years and outstanding durability of the business run by third generation owners Phaneuf and Théroux.
For the Phaneuf team, this new logo corresponds to the way customers have been naming the company for years. The common name thus becomes the official name.
This update of the brand is part of the 75th anniversary of the company and follows the inauguration of a new building in Sainte-Brigide-d’Iberville last year. An investment of $5 million that allows for more work space. It is therefore in a spirit of growth that Charles Phaneuf and Hugues Théroux undertook this redesign of their image.
“I have grown with this company and it has grown with us. This change in the brand shows that we are evolving, but that we will always be the Phaneuf family, an ally to our producers across all regions we service. We look forward to introducing them to the new logo. They’ve known us for so long, I feel like it belongs to them too,” says Charles Phaneuf, co-owner of Phaneuf.